Research On Children's Experience Space In Shopping Mall In Beijing

With the development of society,the status of children and juvenile in society has gradually increased.The consumption of children and juvenile is increasing year by year in large-scale shopping malls.Under the precondition of the development of large-scale shopping malls,the new shopping center,which combines experiential consumption and young children's format,has begun to develop.The "children experience space" began to appear in the large shopping center,and the design of this kind of space has gradually aroused wide attention.The impact of e-commerce on physical consumption and the arrival of the fourth "baby boom",the design of children's experience space in shopping malls is indispensable.The setting of children's experience space can bring a large number of family-based potential consumers to shopping centers,bringing their parents' spending power through children and teenagers.However,the relevant design theory for children's experience space is still inadequate.Children experience space in large-scale shopping malls present out of order state,and can not meet the children's physical and psychological needs.The author will start the research from several aspects by studying theory of children's psychological behavior,design norms and experience space design theory.The author will classify the young children's experience space in large shopping centers and analyze their spatial organization and spatial characteristics,study the layout of children's experience space,location selection and the design of moving lines,analyze the proportion of children's experience space in large-scale shopping centers,thus summarizing the design methods and principles of experience space for large-scale shopping malls for young children.