Interactive Design In The Public Space Of Shopping Mall Based On Experience Application Research

With the development of social economy in China,the economic form has begun to change to experience-based economy.At the same time,with the rapid development of the Internet,the relationship between people and space,people and information,and people has also undergone tremendous changes.Most of the real economy impacted by Internet e-commerce has become depressed.People's consumption behavior can occur in any space.People have various ways to obtain information.The amount of information they get is also numerous and complex.The relationship between people becomes very close because of the internet,but also very far because of the internet.This topic takes "interactive design" as a tool,studies and analyses a large number of actual cases and combs out the principles of interactive design.At the same time,it summarizes the new ideas and design methods of interactive design in shopping malls which can serve designers based on experience.The innovation is to combine the concept of interactive design with the spatial design of shopping malls,inject new vitality into shopping malls of real economy,enhance their comprehensive competitiveness,and further increase the spatial stickiness of shopping malls so as to promote consumers to consume.The first chapter of the paper is the introduction,which mainly elaborates the background and significance of the subject,the status quo of literature research at home and abroad,and puts forward the research methods,innovative points and the structure of the paper.In the second chapter,the problems to be solved and the scope of research are brought forward by analyzing and studying the experience economy,the relationship between consumers and experience-based shopping centers,and the change and development trend of shopping centers in the context of the Internet era.The third chapter of this paper is mainly about the theoretical study of the concept of interaction and interaction design.By studying the concept and characteristics,source and development of interaction,the concept and experience level of interaction design are analyzed,and the impact of interaction design on shopping mall public space is explored,which lays a foundation for the application of interactive design in experience-based shopping mall public space.Chapter IV of this paper mainly elaborates the principles that should be followed in interactive design and the interactive design methods of human and space,human and information,and human and human based on a large number of case studies and field research.The fifth chapter of the paper elaborates on the new theme positioning and spatial scheme design of the shopping mall outside Panyu South Station in Guangzhou,and applies the method of human-space,human-information and human-to-human interaction design summarized by this topic.I hope this study can be used as a reference and guidance for the future design of experience-based shopping mall public space.