Study On Farmers' Willingness To Adopt Soil Testing And Formulated Fertilization Technology And Its Influencing Factors

Agricultural non-point source pollution has increasingly become one of the main factors that threaten the implementation of the quantity,quality and ecology trinity protection of cultivated land in China,it's the main reason that threaten food security and quality of agricultural products as well.The "double control" project that aimed at controlling the growth of chemical fertilizers and pesticides is an important measure to slow down the agricultural non-point source pollution and improve the effect of cultivated land protection and ensure food security.The application of environmental friendly agricultural technology is an essential way to achieve the zero growth target of chemical fertilizer use.As the decision makers of chemical fertilizer use,farmers' willingness to adopt environmentally friendly agricultural technology is crucial.Soil testing and formulated fertilization technology is a relatively mature environmental friendly agricultural technology.Taking the soil testing and formulated fertilization technology as the example of environmental friendly agricultural technology to study on farmers' willingness and its influence factors,and putting forward corresponding countermeasures and suggestions at the same time has great realistic significance for achieving the target of trinity cultivated land protection.Taking the traditional agricultural province--Jiangxi Province as an example,this paper analyzes the farmers' basic cognitive characteristics and rules in the use of chemical fertilizers and has a research on adoption willingness of different types of farmers on soil testing and formulated fertilization technology based on 554 survey questionnaires.In addition,take Technology Acceptance Model as the theoretical basis constructs a structural equation model and has a study on the influencing factors of farmers' adoption willingness of soil testing and formulated fertilization technology.Furthermore,this paper puts forward some policy suggestions to guide farmers to adopt the technology of soil testing and fertilization and promote the quality of cultivated land.The results show that:(1)Most farmers can realize the necessity of scientific fertilization;Farmers do not have a good understanding on their own land fertility,only 12.64% of them said they knew it well;Farmers lack of awareness on the harm of excessive fertilization and national policies to control the growth of chemical fertilizers.More than 30% of farmers said they didn't understand the effects of nitrogen,phosphorus and potassium,only 3.97% of farmers are well aware of the relevant policies.(2)In view of the overall situation,farmers' willingness of adopting is relatively high,17% of the farmers still say they are reluctant.From the perspective of different types of farmers,the higher the education level,the younger the age and the larger the rice management area,the higher the willingness of the farmers to adopt the soil testing and fertilization technology.And these farmers are more willing to pay attention to soil testing and formula fertilization technology.Farmers with higher educational level have higher willingness to recommend the soil testing and formulated fertilization technology to their relatives and friends,but it has no obvious relationship with farmers' age and scale of rice operation.(3)Latent variables like Results Display,Perceived Ease of Use,Perceived Usefulness,and Social Influence all have significant positive impacts on Farmers' willingness to adopting,the effect coefficients are 0.625,0.322,0.297,0.274;but the latent variable Conditions of Adoption is negatively correlated with willingness,the effect coefficients is-0.105.In addition,Results Display also indirectly affected the willingness of farmers through Perceived Usefulness and Perceived Ease of Use.Social Influence can indirectly impact farmers' willingness through Perceived Ease of Use.In order to improve the adoption rate of soil testing and formulated fertilization technology and promote the quality of cultivated land,this paper puts forward some policy suggestions:(1)Strengthen propaganda and education,enhance farmers' awareness of cultivated land protection;(2)Lay stress on the display of effect of the soil testing and formulated fertilization technology to enhance the recognition of farmers;(3)Improve the adoption condition and innovate the mechanism of technology generalization;(4)Improve the technology and make it easier to use;(5)Perfect land circular system and promote moderate scale management.