The Publicity Strategy Of Left-wing Literature In 1931-1933

The left wing Literature in is booming in Shanghai, which is closely related to the consumption culture, the mass media environment and the media environment under the KMT control.. Throughout the 30's, the occurrence and evolution of the left-wing literature movement is in the extremely complex and special political and cultural context, and it has not been the mainstream ideology at that time. In order to better promote the left-wing revolutionary discourse, for the cultural discourse right,the League actively promote the popular movement of literature and art, to create a left-wing star writer Ding Ling. The 1930 s left wing culture trend sweeping the globe,Ding Ling's positive response the left-wing culture inspiration and creation to realize the transformation of the major, give up the personalized writing way Sophie type self analysis to the full of passion to the masses of workers and peasants of writing, by women writers of the "petty bourgeoisie" transformed into "revolution" popular female writers, and chaired the LLW periodicals propaganda position of the Big Dipper.This thesis mainly in 1931, Ding Ling's rapid completion of the literary creation and cultural identity of the "left", and 1933 Ding Ling was arrested event occurs for the breakthrough point, from the perspective of the star effect to explore publicity and promotion strategy in the 1930 s left-wing literary and cultural thoughts. 1931 years of Ding Ling's creation is a major transition, 1933 Ding Ling was arrested after the incident in the area of literature and society caused persistent "Ding Ling hot",different political background of media and personal are from their own position made this reflected in Ding Ling "s image of the multidimensional aspects of production and imagination. Left-wing media is successfully Ding Ling in the shape of a revolution and "commitment" left-wing cultural icons, won the public sympathy,many aspiring young people this influence took the revolutionary road.This by "star effect" of the commercial capital, public interest and the left wing ideology discourse organic combination of publicity strategy, effectively left-wing revolutionary ideas penetrate into the public class and the young people, and enhance their own influence in the society.The paper consists of three parts: Chapter 1 introduces the propaganda context of1930 s left-wing literature trend of thought, in the second chapter, we discuss the"revolutionary woman writer Ding Ling 's and 1930 s left-wing literature creation and dissemination to discuss how she completed the transformation of creation and cultural identity, such as what in leftist Association's official publication, the" Bei Dou "expansion leftist discourse propaganda; the third chapter discusses Ding Ling"events "in the different political background of media on the left wing star writer Ding Ling image construction and consumption, to grasp the" star effect "the general discourse form organic combination of publicity strategy and effect of commercial capital, the public interest and left Italy.