Study On Innovative Design Of Polymorphic Logo In The Framework Of "Supergraph Recombination"

As the first window of consumers to accept the brand products, logo is an invisible bridge between enterprise and consumer. Along with the improvement of consumers' aesthetic levels and rapid development of multimedia technology, logo design also digs to a deeper level, so that polymorphic logo has raced ahead of current logo designs. The pluralistic interaction and generative application of logo form and system elements give people rich visual enjoyment and unlimited imagination, better meet the emotional needs of consumers for multiple functions.This article has sorted out the development of logo design from western modernism,focuses on the new trend of current logo design —— polymorphic logo design. It makes an analysis of development factors impacting on polymorphic logo design from theory ?technology?spread?market and audiences these five aspects respectively. After this analysis,this paper discusses the constitutional features of the thought “Supergraph Recombination”the technique of expression ? graph language ? visual perception and special value in polymorphic logo design.By graphic decomposition?recombination?dynamic effect with 3D display and some other design methods to rich the design performance of polymorphic logo design. Based on the new design ideas of serialization ? individualization ? multi-dimension, introducing polymorphic logo design methods with the thought “Supergraph Recombination” to solve the problems, such as chaotic system of some brands?homogenization of the logo appearance?less audience experience?fuzzy audience recognition?monotonous media and others, and to promote sustainable development of brands. On this basis, taking the Niuheliang Site as an example to explore polymorphic design examples, and then adopting the form of sampling survey, which help to synthetically verify the possibilities of the polymorphic logo design application in the framework of the thought“Supergraph Recombination”,and finally solve those problems put forward in the article, such as brand?logo?experience?recognition?spreadand some other problems.