An Investigation Into International Of Chinese Documentary

With the rapid development of globalization, the international fusion of culture becomes more and more obvious, similarly, communication and competition of culture also becomes more and more evidently, and thus, competition of national soft power has been an important part of the competition between countries. Documentary as a non-fiction form of culture and art is a significant expression form of cultural connotation, which can promote the culture communication and culture publicity of different countries, besides, documentary is also an important media for improving competition and influences of a country's culture. In recent years, Chinese economy is booming, conversely, the development of cultural competiveness is rather slow. Documentary as a significant form of culture and art is a quite important approach to present Chinese culture and people's survival condition in different place. Therefore, for the international communication of documentary, the development of documentary should be paid more attention, and the developmental strategy of documentary should be adjusted, besides, innovating communication channels of documentary and converting expression methods of documentary also should be concerned.In this article, the writer wants to find an international communication way of Chinese documentary through analyzing and researching a great number of foreign and domestic documentaries' communicational and producing formations. This article presents innovational methods of documentary's international communication from three aspects, which are separately contextual content, communication models and communication strategies. Moreover, literature analysis, case study, summarizing method and contrastive analysis were used in this article.The overall study includes introduction and six chapters. In terms of introduction, this part introduces the importance and research objective of this article, the research situation of domestic and foreign documentary, research methods and the innovative points of this study. In Chapter 1, abstracts of documentary and international communication were defined, besides, the background and feasibility of Chinese documentary's international communication was analyzed. Chapter 2 mainly discusses developmental process and current situation of Chinese documentary's international communication, and also the international position and problems of Chinese documentaries were presented. Chapter 3 primarily concentrates on the innovation of contextual content, including innovation of culture context, subject, narration,and audio-visual presentation. Innovation of communication models was discussed in Chapter 4, which includes the innovation of we-media communication, television communication, cinema chain communication and international communication platforms. Chapter 5 focuses on the research of international communication strategy of Chinese documentary and the writer believes that there are five ways to improve international communication of Chinese documentary, which includes increasing support of national policy and macro-regulation, diversifying and internationalizing producing capital, improving quality of documentary, establishing Chinese documentary marketing mechanism, and fostering international brand of Chinese documentary. The last chapter describes the prospect of Chinese documentary's international communication.The international communication of documentary does not mean that the achievement and creation method of previous documentary is useless, which means international communication of documentary should utilize previous successful experience and find international subject with Chinese features and convert international expression methods of documentary to achieve “Chinese stories, International expression ” and to investigate an international, industrialized and standardized communication ways of documentary.