The Development Trend Of Brand Image Design Research

The development tendency of Brand Image Design has already moved from the traditional beautiful figure formism to the new stage of embody brand culture, the company philosophy, spirit thought connotation as well.This essay is about the exposition of Brand Image Design history of ancient China, Brand Image Design history from Chinese economic reform to Chinese contemporary. Discuss the development tendency of Brand Image Design at present, affirm and rethink the efficiency and problems of the Brand Image Design. According to the national conditions from economy, culture and society, summarize the development history and rules of Brand Image Design, discover a way which is suited to self development of Brand Image Design.Expand brand market have a certain contingency and spontaneity. As a medium of transfer brand main information, for consumer companies, using the brand itself to reverse their own services and competitive, and innovative ways to play the value of goods to enhance the brand image, as well as to expand the market often have unexpected effects.So in the brand image design how to use divergent thinking style induced to less is more ways to convey more information, better brand into life to open up the market, enhance product and service competitiveness has become the 21st century a competing for an important issue.