Study On The Application Of Mataphorical Graph In Visual Communication Design

Visual communication design is regard as a public communication behavior which spread specific things by some visible forms of art.It means information senders(designers)use graphics,color,text and other elements of visual symbols to make an effective and reasonable layout.Designers convey messages to information receivers(audiences)so that they can cause emotional resonance.Graph,which is an important part of visual communication design,is a special symbol of coveying emotional information.Metaphor,which is applied to graph creativity,is not only a literary rhetoric,but also a way of thinking.This kind of metaphorical graph use an euphemistic and meaningful way to extend information and it also establishes correlation between different concepts.This correlation between different things add much fun to design,which make people unforgettable.Audience can better understand and master the information in the process of receiving messages.This artical try to research the application of metaphorical graph which is a combination of metaphorical rhetoric and graph creativity.The author will analyse forms and principles ofmetaphorical graph in visual communication design and use some designed cases to strengthen those meassages.