Analysis And Research On The Phenomenon Of Contemporary Chinese National Animation

In recent years,although our country's development to a certain extent by the domestic film and television animation audience's high praise,but in today's China's animation is still difficult to in the international field of its own.Animation as a movement of art,as that of the image quality sets it apart from other art forms,it is both expressive style and stories in this paper,the nature of the culture.To analyze from the perspective of Chinese pitchman animation nationalization,this problem requires both analysts consider the external form and internal meaning of interpretation.National style as regional labels of works of art,is all art creators must adhere to the thing,or machine-made or blindly imitate,difficult to succeed eventually.On the whole the creation of the contemporary Chinese animation is always giving the audience with too strong picture of dependence on a visual experience,this form of inquiry directly lead to excessive animated films become short story board,and the native cultural connotation on the expression and the assimilation of foreign culture,even the country's increasingly desalt,ignoring the animation thought connotation and the individuality of the innovation,the improvement of the lost "meaning" and sublimation.The development of Chinese animation cannot be breakthrough,but from the development of external blindly pursue the story beyond the visual form of rendering only makes cartoon images of overemphasis on visual forms of commercial and real development of animation can't just "treasures outside its defeat garrulous among them" formalism,should be most of these problems is our Chinese animation.This kind of Chinese animation is hard to give the audience for a long time and a profound aesthetic taste,can not stand the scrutiny of time,is also in recent years the main reason for the difficult classical Chinese animation."Nationalization" is the Chinese animation for the long-term development path.Now Chinese animation downturn under the premise of corresponding with the government policy support,the development of Chinese animation is opportunity and challenge coexist.Correctly found and improvement in the animation creation into the erroneous zone,perfect the national animation content and form of synchronous development,truly improve the reflection of national elements in the animation and identification is pitchman in China need to think about important issues.