The New Media Era Business Micro Animation Aesthetic Value Research

Animation art is a unique perspective,but also a form of culture and art.Following the globalization and rapid progress of modernization,the development of global economy integration and the science,and science and technology does not stop soon towards the door of the modernization of the feet,we to the commercial micro animation has become more and more thoroughly familiar with,which has not only relation to the development of animation industry problem,but has a kind of cultural industry in economic and social cooperation content.Sina Weibo's first successful issued in August 2009,let people see a new platform is not the same,then Sina microblogging into public share the dissemination of information and dissemination of information and is to capture information very timely communication platform.Later,after a period of time,people now have made great interest in this with short text wear pictures convey information and communicate feelings in such a way,according to this model we seem to be has entered the era of micro this door.And so the dapper gives very intuitive visual effects technique of expression of the offensive has been the rapid extension to other areas inside the,this way also to us shown miniature art means of entertainment.When operators see these immediately to the rise of entertainment quickly to seize the opportunities,a lot of products was launched on the market and all sectors of the public's affection.At the same time the number of operators and production team is in the large increase in the process.In the very rapid development in the era of micro environment,the animation industry also came from behind to Shanghai seaheart animation company for the first time issued for animation and manga fusion together the new micro animation.Because the micro animation is in line with our current environment and the birth of a new animation phenomenon,and here to mention is that it itself has a very large number of loopholes.This article through to now the micro enjoy the creation method analysis and market economy methods to explain,there is on the micro animation art language and the model of the micro animation creation technique were to conduct a comprehensive inspection.This paper is used for resource decomposition method,survey research method in plastic arts and aesthetic value analysis means,network survey data,and the micro animation is now at the stage of were important analysis that in creating micro animation process there will be obstacles to economic and social aspects of,resulting in a commercial micro animation in the creation of solutions.Micro era is we now live in the living environment of the status quo,and is because this situation more before many of the traditional art form changed the original track,with our age go hand in hand.The independent animation animation hobby should seize this opportunity,create suitable for contemporary audiences like animation and conducive to the spread of micro animation,let commercial micro animation artistic value are reflected in the largest and get a better communication,so that we can participate in the animation creation to and interacting with each other encouragement,let us can pay an own strength for our country's animation industry.