| Ink animation is based on ink painting,which contains rich Chinese cultural heritage,and people also have deep national feelings for it.Since the appearance of ink-and-wash animation,it has received widespread attention and praise in the animation industry both inside and outside the country for its unique style and expressiveness,contributing to the development of world animation.In the 21 st century,despite the cumbersome production technology,ink-and-wash animation has certain limitations in story themes,image expression and the use of lens language,and it has not been able to keep up with the development of the times.However,the animators did not give up the research and development of it,and tried to produce various styles of new three-dimensional ink and wash animations,exploring the space and value suitable for its development.At the same time,the creation and dissemination of animation art rely on the application and development of digital media to reach a new height.The aesthetic taste of the public has also changed with the changes of the times,and higher requirements have been placed on ink animation.This article analyzes the related concepts of new media,ink and wash animation and aesthetic taste,and combines animation to study and analyze the current public’s aesthetic taste,the feasibility of the innovative development of the aesthetic taste of ink and wash animation and the expression of innovative development,to explore how ink and wash animation is In the new media era,it combines its unique aesthetic characteristics with the aesthetic taste of the contemporary masses,and at the same time achieves the innovative development of the aesthetic taste of ink animation,so as to further guide,enhance and enrich the aesthetic taste of the public,and let ink animation in the new media era Renewed radiance and vitality. |