| After the opium war in modern times, foreign capital came to Shanghai, foreign capital enterprises continue to grow stronger, and promote the development of national capitalism. National capital and there is a lot of advertising competition between foreign capital and in the process of grabbing market share of Shanghai,calendar artists played an important part, they promote the market competition and the formation and development of commodity economy, and played a significant role in the growth of the national capital, for the development of modern advertising industry has made outstanding contributions.As a professional advertiser, calendar artists not only inherit its own traditional culture, also absorbed the essence of western art, native and foreign business groups and mass culture in Shanghai, continue to grow stronger, they created a new advertising technique, promote the large-scale development of modern advertisement design, enhanced the influence of modern commercial education of fine arts. After the outbreak of the Anti-Japanese War, calendar market shrinked, the quantity of artists size also gradually declined, until founding of new China, traditional calendar turned into a new type of New Year Paintings, calendar artists made new contributions to the development of socialist culture, opened a new chapter in its history.In this paper, we study the development of calendar artists from 1840 to 1949. Using comparative analysis and symbolic analysis, focusing on the representative artists, events and painting style. Secondly discussing calendar artists’ career development status and social activities, including the formation process of painter career direction, and the cultural communication of business and the influence on art creation. The purpose of this study is to comb through calendar artists’life and art experience, to discuss the interaction between artists’ painting style, we can understand the development of modern Shanghai advertising better. |
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