The Research On Calendar Picture Of Shanghai And Its Value In The Late 19th Century To The First Half Of 20th Century

In half of the 20th century, Calendar Picture was an important art form of Commercial poster. It was a traditional style of Chinese Spring Festival Picture, as early as age 70 in the 19th century, printing had been issued. Calendar Picture was an important means for advertisements or goods promotion that was used by enterprise. In particular, to two to three decades on behalf of the 20th century, with the development of the market economy, business competition, many enterprises took advantage of Calendar Pictures for advertisements or goods promotion, so that Calendar Picture become the important advertising forms of commercial posters. Accompanied by modern Chinese social and political, economic, cultural and lifestyle changed , Calendar Picture′s theme, art form, content and advertising goods expanded, the image paradigm has undergone a processes from the occurrence to the development and transformation and so on. The emergence of Calendar Picture was not the spontaneous product of the development process of China's design, but the combination of China and West under aggression in the West . It was not just the Chinese sense of the continuation of traditional crafts, and more awareness of the characterization of modern design. It was one of the first modern form of art design with strong Chinese characteristics.Construction and performance method of Calendar Picture was strongly influenced by the traditional folk woodcut Spring Festival Picture , western painting, photography and modern printing technology. It not only inherited Chinese Spring Festival Picture's art form and content,Integrating theory and techniques of Chinese and Western painting with a furnace, but also for its distinctive artistic characteristics to win the love of the public generally.It will become a mirror of the development of contemporary art design, to give us useful inspiration in the practice of design.