Research On Variety Big Movie

Since 2014, HuNan TV’s variety show "where dad" adapted for the movie "where dad" and won the 700 million yuan after the extraordinary box office of variety big movies emerge in endlessly, as in 2015, ZheJiang satellite TV variety show "run brothers" big movie adaptation of a very good result again, just released two weeks otherwise it will obtain the high box office of 400 million yuan.New type for the industry "variety big movie" triggered a series of arguments and thinking.Have subscribe to encourage, also have strict criticism, to this controversial subject, the author by looking for information, analysis and research to the variety big film has made a series of relatively objective interpretation.For variety of movie ontology analysis in the first place, then nature respectively, to analyze the features and functions, make the reader to fully understand this kind of work.Then, the present state of development of this kind of work are simply described, respectively from the perspective of the development status of foreign and domestic, this kind of work is now booming momentum, that this phenomenon for film and, producers as well as the influence of the audience has to say.Moreover, the author through the marketing of variety big movie made a study, which mainly includes two aspects:one, the cross media marketing;Second, the event marketing.Can work at the box office success, basically see its marketing, through the analysis of the marketing genius of this kind of work, but also to give others some inspiration. Variety big movies this kind of work is such a big issue, then this kind of works still have some deficiencies, which cannot be ignored, therefore, in this article the author is the work of this type of problem study, suit the remedy to the case put forward some simple opinions or Suggestions, hoping to help for the future development.Variety big movie now is the choice of the market and the audience choice to thrive, but a series of problems exist in this kind of work, if not improvement efforts, this would be a flash in the pan.Variety show the development of the movie, Chinese film and television market now need fresh blood, film and television work types need to be rich, huge market prospects, there will be more and more new works, but in the pursuit of interests at the same time also to grasp the quality of work, work together to make the Chinese film and television industry to the next level.