Research On The Information Of Motion Graphics In The New Media Age

With the generation of digital technique in the field of information transmission field and the arrival of new media era in the 21 st century, the transformation of technology and communication has a significant impact on people's life in particular. The wide application of the Internet makes it possible for the whole world to make the cross national, cross regional,cross cultural information sharing. The explosive growth of information content and the acceleration of the pace of life make it hard to catch the eye of the public with the traditional expressional way by static text and graphic image. In such times, the information presented with a clear and accurate visualization has become a trend.The graphics can help people to understand and convey information more effectively with its visual characteristics. In this trend, as a new form of information presentation-motion graphics information transmission has a certain promoting role in the information transmission and development.With the rapid development of digital media technology, the design of motion graphics has been developed rapidly. It has become a kind of important information presentation mode of all kinds of digital media.Especially with the rapid development and popularization of smart phones,tablet PC and other equipment,the application of motion graphics moves forward further and is widely is widely used in the field of interface design,new media interaction, device design, and thus has formed its own industrial chain.Therefore, this paper,with motion graphic as its subject, aims at investigating the advantages of motion graphics in the field of information transmission from the theories to the application in order to find the designing method and principle of motion graphics applied in the course ofthe practice projects. starts from the motion graphics; takes information convey as the purpose, summarizes design method and the principle of motion graphical information convey from the project practice and studies the advantages of motion graphics on information convey.