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From Objects To Sign

Posted on:2017-03-23Degree:MasterType:Thesis
Country:ChinaCandidate:C JiangFull Text:PDF
GTID:2335330485973720Subject:Marxist philosophy
Abstract/Summary:PDF Full Text Request
People owns all kinds of relationship in which the most relevent relationship is consumption.Karl Marx once said in CAPITAL:Man appeared in the earth from the first day need to consume no matter before producing or during the production.According to Marx,consumption belongs to the process of production.It means the need and satisfaction of good.But Baudrillard thinks that nowadays with the development of time and economy,consume is no longer a passive diffusion mechanism but an active mode in building relationship.The consumers establish the relationship between man and objects,between man and others,between man and society by consumption,including economic relations,class relations and social relations.It means that consumption is not the simple material satisfaction but a systematic way to express the meaning of life.The products is no longer a separate item but a meaning symbol.What we consume is not the use value of prdocuts but the symbol value of products.The consuming products show the identity,status,personality and attitude of people.Consumption has become a way to show our identity,status,personality and attitude.What's more,we don't satisfied with consuming the material goods but all the things related to human to show our superiority and personality.Therefore,nowadays the contents of consumption has extended to all the things related to human.In short,everything can be consumed,and we enter into the consumer society.Standing on Marxist standpoint,Jean Baudrillard employs semiology which is a special method to analyze the phenomenon of Capitalist consumerism profoundly.He creates a new perspective for the observation and study of modern capitalist society.That Jean Baudrillaid reflects on human in the consumer society to criticize the capitalism shows his scholastic temperament for which he cares human and society.Consumer society is a developing process of society.We can investigate Chinese society by Jean Baudrillaid's analysis of French society and constitute a system of consumption ethic to promote the development of China.Therefore,this study on Baudrillard's Theory of Consumer Society is of great theoretical and practical significance.This thesis is composed of five chapters.The first chapter is the introduction in which the basis and significance of the research are offered together with the methods and innovations.The second chapter is to explore the background and the theoretical origin of Baudrillard's Theory of Consumer Society.The third chapter is to analyze the main contents of Baudrillard's Theory of Consumer Society,including the conception of consumption and consumer society,the selective analysis of the characteristics and internal logic.The forth chapter is to evaluate Baudrillard's Theory of Consumer Society and point out its rationality and limitations of his theory.The last chapter is the innovations of this paper.Based on the relation of Chinese society with consumer society,we make some suggestions for the construction of ethics of individual consumption to help human escape the control of objects and sign.In order to live poetically,we should build a healthy,frugal and happy views of consumption.
Keywords/Search Tags:consumption, consumer society, sign, theoretical significance, practical significance
PDF Full Text Request
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