Study On The Creation Characteristics Of Commercial Animation Films Based On The Demand Of The Audience

With the development of science and technology,the progress of The Times,and the continuous improvement of people's living material and cultural levels,the audience's requirements for all kinds of film and television works are increasingly high,especially for commercial animation film works with ornamental and technical characteristics.In the past,Chinese animated films lacked the cognition of "business" and consideration of "audience",did not thoroughly express the central idea and endow characters with soul,and did not carry forward the cultural deposits of their own nation.There were few excellent works with "global commercial value and unique Chinese national characteristics".Although China has many policies on the protection of domestic animations,such as China's annual summertime ban on foreign movies,high-quality animations from the United States,Japan and other countries still occupy the majority of the Chinese animation film market.For the domestic animation industry,"Monkey King: Hero is back"(2015)has put the struggling industry back in the spotlight.However,in general,commercial animated films are still in the early stage of development in China,while most of the traditional commercial animations in countries with developed animation industries have established fixed models and certain rules can be explored.Therefore,we should sum up the experience as soon as possible,remove the dross and bring forth the new with a down-to-earth attitude,so as to open up a road for China's own animation film industry.This paper is divided into six chapters.The first chapter introduces the research background,research status,purpose and significance,main contents,methods and innovation points of this paper.The second chapter,based on the general situation of commercial animated films,makes an in-depth analysis of the restrictive relationship between the creation of commercial animated films and the audience demand,divides the audience according to the age level,and confirms and summarizes the particularity of the creation of commercial animated films.The third chapter mainly discusses the importance of theme selection: it is the most basic and primary work in the whole film creation.Among them,the choice of theme is relatively simple,while the choice of theme is more diverse,which can be divided into two categories: classic materials and original materials.At the same time,it is necessary to take into account the universality.Chapter four summarizes the general formula of narration and structure as well as the performance of characters and the main techniques of shots in the works of commercial animated films through comparative study of the cases of classic animated films.Chapter fifth narrates the creative methods of commercial animated films through three parts: the surface image modeling,the deep emotion communication and the rhythm adjustment.Chapter six is the conclusion,which summarizes the main viewpoints and research results of the article,and lists the characteristics of excellent commercial animation film and television works.This paper attempts to point out the feasible measures for the benign development of the new generation of domestic commercial animation film creation concept and cultural appropriation,and at the same time puts forward the deficiencies in the research and prospects for the follow-up research.