The Application Of Crowdfunding Financing Model In Guizhou Minority Cultural Products

Guizhou province is located in the southwest plateau area in China,is a multi-ethnic province,the diversity and characteristics of cultural resources on the possession of natural advantages.In recent years,the integration of resources in Guizhou cultural development,to achieve the rapid development of cultural industries,cultural industries but face lower capital accumulation chronic disease,the level of development of cultural industries is still in its infancy,cultural enterprises is still in the overall strength of weak,small amount,asset-light,high-risk embarrassment,these disadvantages lead to cultural enterprises will not be favored by any financial institution,be in the situation of the lack of development funds,especially Minority culture in production units,its products also face market is small,product design and packaging Times Aesthetic discrepancies and other difficulties.Minority Culture in enterprise development and growth,protection of minorities is not only inheritance and cultural heritage,but also a way to promote must Guizhou cultural market prosperity.This article tries to explore the use crowdfunding financing model for the financing of Minority Culture products,and create conditions for the development of Minority Culture enterprise and growth.Currently binding crowdfunding model and the cultural industry is the most frequent,cultural products crowdfunding project identification chips hot on the domestic public platforms,crowdfunding hot market positively confirms the "long tail effect" Crowdfunding is a financing behavior kinds of financial disintermediation,by building a convenient platform for investment and financing,to subvert the financial logic of ordinary investors are mostly involved in finance and investment by financial institutions,investors and the general public for efficient butt's funding needs,to ease the shortage of capital markets and small funds the dual problems of investment nowhere,eliminating the non-high net worth clients regret the lack of financial services to meet the financial needs raiser,providing a simple,public financial services.Raising the amount of domestic cultural crowdfunding rapid growth in 2015 for the first time exceeded 10 billion yuan,the domestic cultural products and the use of public financing during the successful case after another,With the government improve crowdfunding management system,speed up the legislative process,crowdfunding financing model is applied to a vast future financing of cultural products.This paper includes five parts,the first part of this article is to explore concept of cultural industry,cultural industry financing connotation and cultural industry financing theory,then introduce cultural industry development situation in Guizhou,cultural products classification and characteristics of ethnic minorities in Guizhou,Guizhou Cultural Industry analysis of the current financing model to find out the reasons for the cultural industry financing difficulties,and finally put forward new ideas with the public to raise financing for minority cultural products.The second part of the herd for financing model concept,the basic model and other aspects of interpretation,that it threshold is low,wide sociability,very practical,analysis Crowdfunding development status and characteristics of the development of a clear understanding of the public can not raise financing barrier,while the most recent three cultural financing projects to illustrate promising crowdfunding in the cultural industry.The third part is a crowdfunding project financing case Miaoxiu of Guizhou.Interpretation of product background detail through case financing,financing procedures,financing needs considerations,lessons learned success of the project,hoping to provide guidance for the next financing cultural products.The fourth part of cultural goods and the use of public financing during the challenges need to be addressed,and gives countermeasures to expect the model of crowdfunding can be more widely applying and obtain a broader space for development.Conclusion and outlook fifth part of this article.