Research On The Manchu Folk Culture Elements Of Brand Construction And Promotion

Folk culture is the main part of national spirit, it reflects the long folk art and cultural forms and it’s the cornerstone of national culture. As many of the Chinese nation unique ethnic minority group in Manchu, in the northern region has played a vital part in the development of civilization. The Manchu XinBin in Liaoning province has 300 years of glorious history. As China’s first Manchu autonomous county, XinBin remains a large amount of material cultural heritage and intangible cultural heritage in the history of the development. These heritage has very high historical and artistic value, and they also really reflect the history of the Manchu culture landscape and the local geographical features. So its status and importance does nots allow to ignore. The Manchu people in production life also formed a unique style. Different from other people, Manchu dwellings with special style, dress elegant and generous, the special food preference, rituals complicated and comprehensive, craftsmanship is very exquisite, novel recreational activities more appropriate. XinBin county contained in the folk culture of the Manchu autonomous county history and culture is the future of area residents in cultural attainments and pursuit. Only will this cultural fully stimulated, the folk custom and cultural evolution can be a XinBin county Manchu autonomous region brand. It can attract foreign population and investment, and the migrant population for the regional economy. Only in this way, it can make the full of antique and accumulation of Manchu autonomous county of the infinite development potential real was known by the world. So that the Manchu folk culture get the out good spread and development.Complete carding and integration of Xinbin Manchu autonomous county folk culture resources, to build with regional characteristics of folk culture brand, and form a complete industry chain, thus these can promote the economic growth of the whole area. After the Xinbin Manchu autonomous county folk custom brand has been established, the reasonable promotion was performed. In Manchu autonomous county of XinBin county folk custom brand establish reasonable after full promotion, this is not only to a certain extent protected the Manchu folk culture, and realized the practical significance of folk culture greatly. Seize the moment sufficient publicity, so as to expand brand awareness. We call this fully based on consumer psychology of the audience market segmentation as the basis of product positioning, and the choice of targeted propaganda way and the marketing channels and timing. This is not only to a certain extent protected the Manchu folk culture, and realized the practical significance of folk culture greatly. In the course of building and promoting, the process of continuous reflection for Manchu folk resources utilization and innovative are the essences of this study.