Optical Illusion Art Applying Research In Graphic Design

As a special perceptive phenomenon that human reflecting objective world,optical illusion is widely applied in many sorts of artistic creation,such as opera,dancing,painting,graphic design and so on.When we permeate optical illusion theory and design through artistic creation,the optical illusion art came into being.Graphic art,not only a modality of art,but also main instrument for economical society,is connected to optical illusion art closely.Business communicating activity requires more high-standard aesthetic evaluating than utilitarian one,and diversiform economical activities also need colorful graphic design.Therefore,optical illusion and graphic design are mixed together and the developing world catalyzes the process.Nowadays,Chinese society is in a high-speed developing era.Whether the productive designs for human material requirements or the arts designs for human mental requirements,they are all chase for a high and deep newfangled stage.On the other hand,if the designer is willing to produce a creation with a strong visual shock,he must follow the trend of modern and renew his design theory,interpreting the creation with unique angle and brand-new mode.Obviously,applying optical illusion art into graphic design with courage is a good innovative way for modern designers.How to utilize optical illusion of psychology and physiology to graphic design? How to avoid abusing optical illusion art to pursue fashion? They are urgent problems which exist in daily graphic design practice.This study consults the unique angle of optical illusion art and massive outstanding works,and analyzes the principle and method about applying optical illusion into graphic design.The final aim of this study is supply some useful inspiration to solve the problems of graphic design area.This paper pays close attention to optical illusion art applying troubles in graphic design.First of all,we trace the main theory,causes and history about the optical illusion art;also we analyze and distinguish the turning point of optical illusion art and modern graphic design.Secondly,we summarize the languages of optical illusion graphic design in both form and color direction;also we concretely explain the languages of optical illusion art,such as symbiosis,reversal,contraction,fragmentary,coloration and so on.Thirdly,we discuss the abusive and rational using affairs of optical illusion art in graphic design area,and bring up some beneficial principles to avoid those problems.In the end of the paper,we conclude some practical means to apply optical illusion art in graphic design area;meanwhile,through analyze some optical illusion art in advertisement project,packaging design and book binding designs,we exhibit miraculous effects of optical illusion art in graphic design.