Industry Development Strategy Research Of Henan Film&Television Group Under The "Internet +" Background

The development of China's film industry is different from western country.Chinese film market has gone through three different historical periods since a hundred years.Before the country was found,Shanghai province as the center of the film industry in the private system development,and after the founding of the establishment the pattern of state-owned film studios constitution,to the 21st century the rise of new private film companies,States have transformed the studio into the market.Among them,Henan Film&TV Production Group was established on the basis of the original Henan film studios in the last reform flood.The group has been founded for 10 years,during the period,it explores the market actively,continues to reform forward,and gradually grows into the outstanding representatives of the provincial state-owned film enterprise.In terms of the domestic film market,the major private enterprises are to sharp market insight into the rapid development and its film output to occupy half of country,state-owned film and television companies,only China Film has made great progress on its deep base of resources,but more of a provincial state-owned enterprises are still movie in the next "developing" status.In the face of market competition environment well but inevitably the case,Henan Film&TV Production Group as the representatives of the provincial state-owned film and television companies how welcome edge development issues and inspired a movie in the new "Internet +"background industries continue to grow,will become an important issue on behalf of small and medium state-owned film enterprise development.This article from the perspective of the film industry on the basis of combing the development process on the use of PEST analysis of the macro Henan Film&TV Production Group which development changes in the environment,thereby reflect on their own to face the main problems of the new era of development need to be resolved:In business management,there is no need to make timely adjustments according to market development,employee motivation is not high;In terms of capital operation,capital operation ability of new Internet financial is weak,only film production and distribution companies is difficult in a short time to have a big breakthrough appreciation;In the industrial layout,the product is relatively simple so that the Group does not have a strong anti-risk ability;On the operation of the project,project managers lack the Internet thinking,so higher project risk;Mutual assistance resources in the province,the province of policy efforts to support small and weak private enterprises in province to help each other;The cultural resources development in mining,owned the rich cultural resources in Henan,but the lack of personnel resulting in a waste of cultural resources,can not be of outstanding cultural resources effectively transformed into a source of creative production.For this reason,the full integration of modern "Internet +" corporate business model innovation,with respect to the above question is put forward practical measures:The introduction of Project manager system to improve modern management mechanism;Modern culture capital mode of operation to achieve a breakthrough in the enterprise asset appreciation;Broaden the range of film and television industry,injecting new media film and television projects to enrich the industrial layout;Looking for new media partners to develop their own "Internet" Operation Thinking;In view of neighboring provinces related to cultural policy,it is recommended the government level to encourage the introduction of policies to promote the development of private enterprises,the continuous development of Henan assistant film and television industry;Study and the use of the Internet research and development of film and television work,with the introduction of talent,lack of integration of IP and other cultural resources make up the thinking and development capabilities.