Researching Into The Impact On Internet Thingking In The Chinese Film Industry

Recently, it is common that various industries has introduced internet technology in order to innovative their development models. In 2015 NCP&CPPC, Premier Keqiang Li proposed the concept of ‘Internet+’ clearly, and made the plan of ‘Internet+’. Thus, the fact that this new economic formation is normalized had been admitted. When comparing with the other sectors, the film industry reform has its strength. It is well known that the core of Network Ecological Chain is Internet, which has played a crucial role of the improvement the film industry. However, the leading role in the new economic formation is not the traditional film industry but the Internet giant. The pioneer that raises the concept of Internet times first was the LETV in China. From 2012, the Internet corporates tend to invest into the film industry, which guided the reform of the new business model. After 2 years later, Alibaba Group created Alibaba Pictures Group Limited, which marked the real reform of the film industry in the Internet age. Based on the Alibaba Group, it has established the e financing, production, marketing and distribution for the integration of ecological industry chain from the view of the electrical contractor. For the Chinese film industry, the introduction of the Internet thinking has many merits. Comparing with the traditional film industry, the combination of the Internet and film has made the movie market more vivid than before. In 2015, China’s box office revenue exceeded 44 billion RMB, compared with the previous year increased by 48.7%, which made Chinese film market become the world’s second largest film market. Nowadays, there are many changes take place in the film industry in terms of content, conduct propaganda, and editing. Obviously, every procedure in the process of making a film is inundated with Internet factors. Naturally,the fact that the integrate of the Internet thinking and film industry would be the inevitable trend in the progress of the market.This dissertation will analyze the form of change of Chinese film industry chain before and after in the new media age, thinking how the Internet is embodied in all aspects of the film industry. Researching into the character of Internet thinking in the film industry from the investment, production, distribution, and marketing. This article has divided into three main parts: The first part introduces the Internet thinking under the current situation of the film industry, first a definition and characteristics of the Internet thinking, then briefly present the form of traditional film industry chain and the Internet thought in which specific forms Finally, combing the development of new trends in the Internet era of the film industry; The second part continues to study the transition of investing, developing, distributing, and marketing in the background of Internet. The way of investing has changed from professionals to common people. The reform of content and the way of distribution has enriched the diversity in the film industry. The third part will regarded the above research as the base, in order to discuss the problems of over relying on the Internet thinking. Moreover, this dissertation will research into the new orientation of the Chinese film industry according to the characteristics of Internet times, which can support more theoretic findings for the Chinese film industry...