Modeling Performance And Trends On The High-value Brand Logo

Ling Lang everywhere in the face of society’s high-value brands, major brands are seeking their own unique in the market in order to enhance their brand value. High-value brand development of modern society the product of the times, and gradually become a symbol of status. Among the many brands of the competition, and why high-value brand always win people’s affection? Exclusion of many factors, we only for modeling the performance of their flag to do research, analyzes what kind of mark in order to meet the aesthetic needs of modeling the performance of the majority, and to reflect the brand value. At the same time through the study of modeling the performance of high-value brand logo to draw the future development trend of high-value brand logo, so that in future the designer logo modeling the performance aspects of the law to follow, the future shape of the performance of flag plays lead and lead It plays an important role.In this paper, the research object is locked in 2014-2015 Baida Interbrand brand value ranking in the brand logo, as Interbrand is the world’s leading brand consultancy, and its rankings consider many factors, because the brand of the replacement rate comparison fast, so select its 2014 and 2015 nearly two years Baida ranking brand logo. Examples demonstrate the use of research methods, statistical analysis, analogy analysis of the research object analysis, the modeling representations of high-value brand logo is an abstract graphic based, figurative graphics-based, text-based, graphic combination, decorate the main complex five-based modeling approach. For the five modeling approach in selecting subjects for each modeling approach two or three flags analysis and research, and conduct of illustration for each modeling approach, analysis of its key modeling performance. Through the analysis of the overall high-value brand logo shape performance and analyzes the major proportion of high-value brand choice modeling approach, as well as in recent years, high-value brand logo replacement analysis reveals future trends brand logo.Through the above analysis drawn illustration "graphic combination" modeling approach and the "text-based" modeling approach is the largest proportion of brand value in Interbrand Baida Ranking lists more than 100 brand logo in the logo design in 2014, 39% of the brand of choice "graphic combination" modeling approach to logo design, in 2015, 38% of the same brand choice modeling approach. 2014 37% of brands to select "text-based modeling approach" to logo design, in 2015 36% of the same brand choice modeling approach. Because graphic modeling approach combining to make the picture more rich, full, there is the distinction between primary and secondary, text-based modeling approach is simple and the atmosphere make the flag appear, makes clear. In order to conform to the trend of social development, for different types of signs or to select the appropriate way to production. But the original aim, as long as we grasp its laws and trends, changes can adapt it invincible in the future development.