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Semantic Analysis Of Color In ? Design

Posted on:2017-11-20Degree:MasterType:Thesis
Country:ChinaCandidate:C CuiFull Text:PDF
GTID:2335330488976709Subject:Package Design
Abstract/Summary:PDF Full Text Request
Colour is the earliest human contact visual stimulation, when man opened his eyes, the light into the eye, color is filled with the vision of people, almost all of people in the eyes of all the colors. Through long-term accumulation of experience and social rule, the color has not only is the study of a subject simple symbols, but in combination with the basic design idea of "standard", integrated all kinds of subjects, study the link between them, to better guide the design. For the study of color, semiotics theory achievement provides us with the rational foundation of science. Colors have the signifier and the signified symbol base, but not through human assignment process, the color is still not what we called symbols. Of color in the design of this article is the visual identification of semantic and pragmatic analysis, better use the color symbols to express the enterprise culture connotation, complete the star office furniture design of visual identification system.
Keywords/Search Tags:visual identity design, the color symbolic, Semantics and pragmatics
PDF Full Text Request
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