A Report On The E-C Translation Of PG 2013 Corporate Sustainability Report

Corporate Sustainability Report (CSR, also called Corporate Social Responsibility Report), as one of corporate publicity materials, is an important media that a corporate uses to publish non-financial information and the key bridge for the communication between the corporate and its stakeholders. There are statistics showing that more and more multinational companies in China releasing their CSR in Chinese version to achieve a long-term development in China, thus it could be anticipated what an irresistible trend it will be for multinational companies in China to release CSR in Chinese version and the need for E-C translation of CSR could be pretty large.The author picks out PG 2013 Corporate Sustainability Report released by P&G China in its official website as the source text. Actually, with its stakeholders as the target readers, PG 2013 Corporate Sustainability Report is practically one of corporate publicities. As the translation practice is the E-C translation of CSR which belongs to publicity material and has its distinctive stylistic characteristics, the author chooses Text Typology as theoretical guidance and applies the theory to the translation practice. Following Text Typology, the author makes a text analysis from its genre, language style before translating to find the functions it holds and the translation difficulties it features. Through concrete case analysis, the author not only elaborates the particular difficulties she has encountered in this source text, such as polysemy, long sentences, passive voice, and marketing claims. Under the guidance of Text Typology, the author also puts forth specific solutions to these difficulties. All in all, the author expects to explore the applicable translation methods as to the E-C translation of CSR with the application of Text Typology, so as to have a vital significance for the translation practice and study of the text of the same kind in the near future.