Study On The Visual Image Design Of The Non-material Cultural Brand Of Embroidery

Intangible cultural heritage is a kind of living condition and cultural traditions, the intangible cultural heritage and protection cannot be ignored, in the continuous development of society, there are about the way of non-material cultural heritage also has had the new change, intangible cultural industry the brand is an effective way of modern society for the promotion, instead of the material culture brand visual image is of great significance to the development of our national brands.Embroidery art is an important branch in material culture, this article is based on the visual design, with embroidery class non-matter cultural brand as the research object, mainly adopts literature research, survey method, case analysis and other research methods, on brand visual image design aspects, through the research chose the blessed xiang embroidery, GuWu emperor, not plain embroidery, xiang embroidery, wide and yuyuan, Long Fengzhuang, glimmer of seven visual design aspects, such as relatively good embroidery brand, and from the overall visual system, embroidery products decorative design originality, the respect such as advertising, store decoration, summarizes the current embroidery class non-matter cultural brand advantages and disadvantages. Put forward to promote the image of the visual thinking, that is, optimizing the embroidery class non-matter cultural brand positioning, consider how to further effectively combine traditional elements and contemporary visual elements, based on the emerging media carrier for visual design, pay attention to the aesthetic needs of the new generation of consumers and humanistic design concept into etc. Then draw a series of suitable for embroidery class non-matter cultural brand image construction of effective design method, such as symbol design method, gene identification method, the narrative design method, dynamic identification method, etc., the author choose several methods, the related design.Research conclusion for non-material culture of the construction of brand visual image is of great significance. On the one hand, the design concept for the future of non-material culture brand artist provides a clear and effective way of thinking, in the brand planning, stronger purpose; Research, on the other hand, the design method can provide designer with feasibility design method, make the operation on the specific design, with relevant design methods of theoretical reference.