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Andre Group Brand Visual Identity Redesign

Posted on:2017-07-24Degree:MasterType:Thesis
Country:ChinaCandidate:H B ZhouFull Text:PDF
GTID:2335330491963308Subject:Art and design
Abstract/Summary:PDF Full Text Request
Redesign of visual brand image in the stage of strategic business development, is a common strategy of mature companies. The aim is to follow the development of enterprise development, innovation, help enterprises in market competition.Aiming at "Andre" brand visual image of the original research, the discovery of the problem based on the visual image of the brand re-design and re-shaping, design seeks to convey the new face of corporate image and concept for the sustainable development of enterprises waves. The need to analyze the composition of elements and design practice mainly from the visual image design, corporate positioning and brand image interpretation. In the combination of movement, interaction, visual brand image of the mood of the innovative design aspects rhyme conducted. Designed to innovation as the basis to discuss the future development trend of visual brand image design.
Keywords/Search Tags:Andre Group, Visual brand image, Innovative Design
PDF Full Text Request
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