Jingzhou City Tourist Souvenirs Design Research Of Innovation

With the rapid development of tourism industry, the continuous improvement of people's living standard, more and more people will take their holidays choose to go out to travel, feel different local conditions and customs in local areas. During the period of scenic spots, tourists will choose some souvenirs with local characteristics as a gift, to the relatives and friends around. So tourism souvenirs become in the tourism industry can not be missing an important part of, more and more attention by all of us. Expanding the tourism souvenir market demand, make a good development of the tourist souvenirs can not only promote the development of tourism economy, more cultural promotion, dissemination effect of tourist destination.Jingzhou, called jiangling, has a "historical and cultural city" reputation. Long history and bright culture, which is the birthplace of chu culture and three kingdoms culture, one of cloud thickens the cultural background, is a city full of modern flavor. In today's tourism industry is booming and booming, somewhere souvenirs can be seen as "image". Current tourist souvenirs, this important link exists many problems, in many parts of the tourist souvenirs there is no one to develop a systematic, with regional culture characteristics of products, mainly reflected in the modelling design and functions of basic tend to be the same in general, and simple manufacturing process, coarse, caused the consumer distrust, make tourism souvenir itself should possess, memorable, representative of regional cultural features and the creativity, the collection is not obvious.Although jingzhou tourist natural resources and cultural resources are very rich, but the development of the tourist souvenirs are still in a state of maturity, makes the momentum of development of tourism industry is far more than the development of tourism souvenirs. Now the consumer's consumption, improve aesthetic of today, in order to better cater to consumer demand for tourist souvenirs, the author thinks that in the design of tourist souvenirs we should consider:(1) the memorial, practical, artistic, creative, "four" characteristics;(2) the national style, regional style, age style, "call" characteristic;(3) diversification, branding and series "three" characteristics.So, this topic first from the present situation of today's tourist souvenirs are analyzed, and then, a summary of jingzhou abundant resources in the tourism market to jingzhou tourist souvenirs design of existing study and investigation, analysis the advantages and disadvantages of existing products, learn experience, designed with jing zhou regional culture characteristics of innovative tourism souvenirs, tourist souvenir market, thus to enrich jingzhou tourist satisfaction, and prompted jingzhou tourism better and faster development and communication.