Tourist Souvenirs Packaging National Culture Study

With economic development and improve of people's living standards. Tourism has gradually become the preferred way of leisure. Tourist Souvenirs Product packaging is closely linked with its inherent , can be said to be the relationship between external beauty and inner beauty. Beautifully produced tourist souvenirs with unique national characteristics packaging design, The packing not only added the artistic value and cultural connotations of tourist souvenirs, but also increase the economic value of tourism souvenirs. Based on the analysis to the tourist souvenir packaging design, I put forward the tocpic about the national culture packaging design of tourist items, through the analysis I concluded that the packaging of tourist souvenirs must focus on the design of the national culture.First of all, the article explained the concept of the packing of tourist souvenirs, so that people have the initial awareness on the tourist souvenirs.The article also revealed the main function and purpose of packing.The mission of packaging design is to increase the economic benefits of products with continuous improvement and innovation.Secondly, the articl anylises the development and status in quo of tourist souvenirs packaging, recognizing that the development of our country's tourism souvenir packaging lags behind other products packaging. Therefore,the article put forward to advocate the national culture to tourist items as packaging of the topic.It anylises the importance of improving the packing design of tourist souvenirs,and present that the packing design of tourist souvenirs incloud three aspects: graphics of national culture,art of calligraphy and text,color of national culture used in packing design.Finally,the articl talks about the outlook of the packing design of tourist souvenirs in the future.