A Study On The Development Of Shanghai Dramatic Audience

In the process of drama to the market, the audience development research and understanding of the market is very important. As an art manager, I have responsibility to do some research and analysis the audience’s interest, and try my best to develop the audience in every part. Let the drama art into more people’s life. Audience development becomes more and more important, therefore, can help the audience to find the art activities, they need to establish long-term relationship between art and audience. From the point of drama art,the audience is not only the main participants, but also the best review, the audience is a single, and can be set, it is specific, also is an abstract, drama can be the recipient of art beauty, it also can be the creator. Thus it can be seen as the audience of the "special properties" decided to study the audience is a very complicated thing, also proved drama is inevitably depends on the audience. Article from the perspective of art management, to analyze drama production, how to start from details, mobilize the audience participation. Cultural industry is inseparable from the audience’s support and allegiance,the most important thing is that let more and more audience understand drama and interested in it, the successful audience development not only can enrich the audience’s cultural life, but also can promote the development of cultural industry of great prosperity.