The Uniqueness Of Study During The Period Of The Republic Of China Graphic Design

China has become the world’s second-largest advertising market, but China’s advertising amount is less than 40% of the advertising market; If from China’s per capita consumption of advertising, only 1/10 of the United States and Japan, and China’s lack of their own design graphic design style and national characteristics. Looking back on the plane design of modern times in China, the liberation of this nearly one hundred years, especially during the period of the republic of China, at that time the plane design is deeply rooted in the hearts of the people, has a strong recognition and time, its style, there is a special forming reason and irreplaceability, as well as to the modern plane design has a great enlightening.Of graphic design work during the period of the republic of China, especially the deep analysis of Shanghai yuefen brand poster, painting techniques and forms to study at that time, summed up the reasons for the formation of unique style belongs to that particular period, and why it can be in the passive environment form still has obvious characteristics of the open and ethical plane design. Plane design during the period of the republic of China under the influence of foreign culture, and constantly self-improvement, then more times and identification design style, this is the modern plane design designs lacked, through the study of formation factors, during the period of the republic of China graphic design can be found in modern graphic design, to the modern plane design there are many places worthy of reference and learning, it is also a study of the value of the period of the republic of China graphic design.In this paper, using the literature research, interdisciplinary study, case study method, through the literature research to the existing related data, to understand the research status. From different areas, different angles of interdisciplinary method, in-depth analysis and research, by the time of the society, economy, culture, education, psychological factors, such as during the period of the republic of China to study the reasons for the formation of the plane design style. Through the case study method, analysis of the representative of Shanghai yuefen brand poster, further study.