Research On The Industrialization Of Film And Television Art Under Big Data Environment

The world media marks 2013 as the Big Data Era since the skill of big data has been applied to various industries of Internet during the year. Big Date has influenced society, commercial activities and media a lot, especially Film & Television Art Industry, like American Netflix Company, which earned big win by shooting the famous Internet drama House of Cards with Big Data Technique. Similarly, domestic film Tiny Times also gained great profits when Le Vision Pictures used Big Data to do accurate marketing. Both of them prove the positive attitude of domestic and oversea film business to the utilization of Big Data in Film & Television Art Industry. As for the Film & Television Art Industry, its structure has changed, and new things of the industry's producing as well as marketing are developing under the big environment. Therefore, we are going to grasp those changes and innovation, and summarize the possible new chances and future in Film & Television Art Industry in this Big Data Era.This essay has four parts. Firstly, I will introduce the media background of Big Data, explain how to do efficient data mining by cleaning them from multifarious data, and recommend the general situation of the application of big data in Film & Television Art Industry. Secondly, there will be detailed analysis on the structural changes of Film & Television Art Industry, on the specific advantages of big data. I would like to do deep search on the return of industrial value chain, the industrial challenges and modes of spreading. Furthermore, I will break down the detail of big data producing mode and marketing mode in Film & Television Art Industry. As to producing mode, big data brings new changes for the processes of production and publishing of film and television work, the ad-placing, evaluation system of TV rating and industry management. In the last, marketing part will analyze how to realize the industrialization of Film & Television Art by respectively discuss the parts of film & television works, audiences and marketing experiences.