Research On The Influence Of Big Data On The Aesthetic Mechanism Of Film And Television Art

Big data has been deeply involved and affected the production and consumption of film and television art.A large number of creations and marketing under the guidance of big data like Lost in Thailand,So Young and Tiny Times had achieved high box office and caused a sensation.However,the other crisis is also concealed behind this prosperity,namely the phenomenon of the so-called "high box office,low score".Taking the case for Buddies In India which has gained the box office of 755 million,it is scored 5.8 points by Mtime,3.9 points by Douban and even as low as 2.9 points by Cat Eye.Why does the big data film produced on the basis of the preferences of the audience encounter such situation? In other words,what changes and impact has the big data technology brought to the industry? By introducing the general situation of film big data,summarizing the application of film big data in the production,exploring the impact of big data technology on the production of film and television art,and analyzing the influence of f big data technology on the acceptance of the field,the paper will try to answer this question.First of all,the paper has expounded the meaning and characteristics of big data,believing that the big data is the information asset which is massive,of rapid growth,diversified and mainly featured large quantities,various types,speediness and high authenticity.It has pushed the dependence of traditional data on models and algorithms,and broken the restriction of traditional data processing owing to the causal logic and the limited collection ability,so as to realize the quantified world,predictable behavior and productionalized data.Based on these changes,the film big data has made a new breakthrough on the aspects of data mining and analysis on users,content and channels.Then,the paper has elaborated the specific application of big data technology in film and television production from all sides,including the analysis of the audience(like interest mining and customer segment),topic selected and project(such as theme to be selected and the development of IP),optimization of the script(like providing the creative suggestions and evaluating the plot),screening of innovation,promotion and marketing(such as personalized publicity,determined channels,arranged file),as well as box office prediction.Subsequently,the influence of big data technology on the production of film and television art has been discussed on the research.It is believed that the it has promoted the film and television industry to transform from the traditional "director-centered system" to the "audience-based system" in the first place,and driven the drama and market analysis to change from relying on the traditional “intuitive experience” to “full data analysis”,and then advanced the film and television production to shift into the "topic production" during the process of "meaning construction" from the simple "meaning building",and make the film and television marketing transfer from the conventional mode of “mass marketing” to the “accurate marketing” model finally.Such kind of mode for the audience viewing needs is conducive to the maximized commercial value of the film and television works.Finally,from the perspective of reception aesthetics,the research has explored the influence of big data technology on the reception of film and television art,thinking it one kind of audience-oriented vision integration.After the data mining and analysis,the expected horizon of the audience has come into being,and the products will be made in accordance with their expectations for the sake of realizing the vision fusion with the audience.But the expectations of the audience will change accompanying with the aesthetic experience,shaping in the interaction between the "first structure" and "experience construction".Despite that the production of big data can meet the needs of the audience's expected vision,it penalizes the breakthrough and reestablishment of their expectations.At the same time,the production and marketing of audience-oriented film and television works under the control of capital has compressed the space for the creators' innovation when meeting the needs of the audience.And it has also reduced the opportunities for creators and audiences to exchange by the film works,and cut down the possibility of the afoul significance of film and television works between the audiences whose aesthetic expectation are different and the creator,leading to the restricted interpretation of the significance of film production.Moreover,social criticism makes the greatest contribution to the art,and big data has weakened the voice of the minority and labeled the majority when analyzing the audiences because of its own limitations.And it merely produces the film works aiming at the target audience who can bring a lot of profit under the control of capital logic,which has triggered the vast undermined criticism of film and television art in exposing the limitations of known systems and knowledge,and weakened the artistic criticism of its own.