The Context Of Consumer Culture Of The Chinese Books Illustration Research

With the development of our economy and the continuous progress of science and technology, people's basic necessities of life are in this change, of course, change our reading habits. Is no longer confined to the traditional paper reading in the past, the emergence of e-book reading, cross-media visual books to read and so on. Reading is an important means of acquiring knowledge and acquiring skills, and books are the object of reading. With the advent of the era of reading, illustrations in the book the proportion of growing, or even no word book, completely through the illustrations to express feelings. Showing the status of books illustrations in the ascension. This book is undoubtedly a good opportunity for illustration.On the other hand, the book illustrator has a certain commercial, and ultimately to better sales. Coupled with today is the consumer era, businesses focus on consumer demand, and put these in the first place. Especially in this competitive pressure is getting stronger in the community, the major enterprises to try to meet the needs of consumers to promote consumption. Therefore, only a better understanding of consumers, together with their professional knowledge, to create more in line with the public and has artistic value of the works.Therefore, in the context of such a social and cultural background, this article through the development of Chinese books illustrations comb, combined with the moment, on the one hand from the consumer and creator of two angles to analyze the Chinese book illustrations summarized the current characteristics of the other hand, Internet + and the impact of consumerism, Chinese books illustrated by the "fast- style" features. From these aspects, this paper analyzes the characters and present situation of Chinese books in the context of consumer culture. In order to meet the needs of the times and meet the needs of consumers, this paper gives a prospect of the future illustrations of Chinese books. Better guide personal illustration creation.