Research On The Construction Of Social Forces Participate In Rural Public Cultural Service-Taking Yueqing City Zhejiang Province As An Example

The rapid development of social economy and culture, peasant masses public culture service approaches require further improvement and enrichment.Most parts of China's rural area public culture service system taking the government as the main body of construction, but the problems of imbalance between supply and demand, people's low engagement, low service efficiency, low development motivation are objective existence.Social forces is the bond and bridge of ties with the masses, connecting the society and the market, is the Important power to promote the innovation of social management, which can effectively improve the asymmetrical of public culture products and services, better protect peasant masses' basic cultural rights and interests. Which need to change the functions of government, to build the modern rural public culture service system of common development among society, market and governmentBased on the Public Governance theory, the New Public Service Theory and the Public-Private-Partnerships Theory, making a survey about current situation of Yueqing City Zhejiang Province introduce the social forces into rural public cultural construction, this article analyses the reasons of the social forces take part in the construction of rural public cultural and it also points out the features in the social practice, concluding the main influencing factors of social forces take part in the construction of rural public cultural, and point out the policy suggestions to perfect the social forces participate in the construction of rural public cultural.From a certain perspective of Government, social cultural organization and rural residents, the article proposes the practically policy suggestions of Yueqing City social forces take part in the construction of rural public cultural, for improving china's rural public cultural service efficiency and the modernization of management systems have certain significances.