Research On The Visual Image Design Of Minimalism In Daily Brand

In modern society,aesthetic needs of consumers have changed by fast paced lifestyle.We need to carve out a new thought of design in daily brand development to build brand differentiation.Visual image design is the most direct reflection of the brand style.In this paper,the use of minimalism in the daily brand visual image design as the research object,the writer tries to analyze and discuss the daily brand of the representative minimalist style.Through a typical minimalist daily brand were analyzed and discussed,build a minimalist in daily brand visual image design strategy and methods.From the perspective of brand design,this paper studies the whole process.Mainly aims at is the brand of minimalism style building process and the embodiment of minimalism brand style of the brand in the design of visual image system building.In this way,the structure of this paper is divided into five parts.The first part studies the topic background,the main content of the current situation,purpose,significance and research which leads to the topic.The second part is the minimalist query definition,origin,characteristics,under the background of the new consumption will be minimalist redefined.The third part is from the daily necessities to the daily use of the brand and then to the minimalist visual image design,in a progressive way to carry out the concept of minimalist daily brand visual image design analysis and summary of principles.The fourth part is the case study and analysis of the typical representative of the daily use of the minimalist style to explore the internal common features.The fifth part is through the early part of the research,finally concluded with minimalist daily brand visual image design principle as the foundation,build a minimalist daily brand visual image design strategy and methods.Through the analysis of the case,comparing and refining,to construct the common minimalism in daily brand visual image design strategy in three plates,namely:The first plate is building a minimalist product system;Second plate is building a minimalist brand system;the third is building a minimalist brand system.Minimalist style of the brand visual image design is the use of minimalism in the development of the daily use of an indispensable,integrated,unique information dissemination tools.In other words,minimalist visual image design,which is not based on the minimalist product system and brand system is empty and unsupported.The relationship between these three,interlocking,be short of one cannot.Through the two plates that we have mentioned earlier,the ultimate guide is minimalist daily brand visual image design.According to the minimalist visual image design principles,the logo,advertising,sales of different visual terminal system,through the design of the choice of symbol,art form of the pursuit of simplicity,fully through the picture reflects the characteristics of the whole structure simple and minimalist,then minimalism in the daily use of the brand in the visual image of the performance of the design in the logo minimalist,minimalist advertising,packaging minimalist,sales of visual terminal design,etc.Based on the demonstration of the strategies and methods of constructing the argument,we found that it can find the reasonable and effective dissemination of the minimalist style of the brand,with green design requirements,meet consumer use and aesthetic needs,enhance brand loyalty,and then promote the competitive advantage of domestic household brands in the market competition.