Study On The Deficiency Of National Traditional Culture In Chinese Animation Film

In the history of Chinese animation,"Chinese School" in twentieth Century-70s and 80s likes the Tang Dynasty in the long river of history,is widely praised by scholars.The works of this period have distinctive national styles and won many won many awards in the world.Such as those animation films,like "Tadpole's Mummy","Reed Pipe","The Monkey King",contain plenty of national traditional culture both in form and content.After nearly a century of development,animation technology and creative mode has made great progress and improvement.Especially,the emergence of CG animation makes the animation creation process has been greatly simplified-software's automatic calculation and other intelligent devices to replace the tedious and time-consuming manual drawing.However,the lower barriers to entry caused by technology reform making animation like merchandise by pipeline processing and production.The audio-visual language of animation is becoming more and more apparent,as the animation art of "aura" gradually fade away,the cultural connotation is barren;At the same time,in an "entertainment to death" social environment,the growing alienation of audience's aesthetic and less thought further banalize animation' s theme and content.The creators of animation who blindly pursuit of economic benefits lack of awareness of the artisan spirit,and impetuous,eager to the realization of the creative atmosphere.Those make the animation gradually become a profit-making tool.Boil these problems down to one point is the deficiency of national traditional culture in Chinese animation film.Here the "deficiency" manifested in three aspects:the superficial animation audio-visual language surface,limited animation content,shallow animation theme.Generally speaking,the Chinese animated film dose not organically combined with national traditional culture in the process of creation.Only stay on its surface and do not grasp its essence.Although this dose not mean lack,but in my opinion,the use of a manifestation of this mechanical superficial expression is still one kind of missing.As a cultural and artistic products,animation should communication culture and civilized the mass.So the national traditional culture is its vitality,Just like Laiming Wan ever said:"To make Chinese animation career with infinite vitality,must root in its traditional soil." So,organic integration of animated film and the national traditional culture is crucial.Firstly,to make full use of the previous especially outstanding animation's award-winning short film,make it become the source of inspiration for the treasure-whether the audio-visual language or subject matter are can learn from;secondly,in the process of traditional inheritance and reference the culture should also be able to have some breakthrough and innovation,do not let the traditional into imprisonment,and to return to real life,collection of creative material in their familiar environment;finally,from the industrial structure,personnel training,international cooperation in three areas to improve the animation ecological chain,to achieve sustainable development of animated films.