The Research Of The Packaging Design For Men's Underwear Brand

In this thesis,we make in-depth research for men's underwear brand packaging design of current domestic market,finding the rule of it's packaging design.Discovering the influence of packaging design over the development of modern society,through interpreting the brand cultural connotation of men's underwear.So the focus of this thesis is how to combine the background of the enterprise and the brand idea.Using creative thinking and design techniques to create innovative men's underwear in accordance with the concept of modern fashion packaging,men begin to focus on brand consumption as buying underwear.So Chinese underwear enterprises already realize the critical of men's underwear brand operation.We would analyze the change of fixed position for men's underwear market and the packaging design of Chinese men's underwear in this text.Pointing out the importance of brand packaging design of men's underwear.Making sub-topics for Carrying on a series of innovative design for YRES men's underwear packaging through tutor "YRES underwear show" project.Seven chapters are divided in this text.The first is to introduce the research background,purpose,meaning and problems.The second is to analyze the current situation of China's underwear packaging design.Analyzing the current situation of underwear packaging design of men and women,from the cultural and developing trend of China's underwear.The third is to describe the packaging design and the development of modern society,generalizing the relationship between packaging design and brand consumption,packaging design,social culture.The fourth is to analyzes the packaging design of men's underwear brand,analyzing the content and style of the packaging design.In the fifth,we summarize the rule of the packaging design of men's underwear brand,analyzing the rule of the patterns,characters and colors.The sixth part is to put the derived design rules into design practice,designing a set of YRES men's underwear packaging in accordance with the mentor project.Combining hand drawing and computer graphic design software in practice.And then,generalize the advantages and disadvantages of packaged finished products.The last part is to predict the development prospect of The brand packaging design for men's underwear,the brand packaging design of men's underwear would show a greater value in the future underwear market.