Brand Innovation Design And Research Of Local Aquatic Products In The Era Of Internet

With the rise of online shopping,mobile electronic payment transactions become more intelligent,more and more aquatic products through the network channel sales,sales of aquatic products are also more and more rich,whether it is produced by the ocean or fresh water Fish,shrimp,crab,shellfish can be purchased online.Under the influence of the information society,the sales of aquatic products usher in a new de-velopment opportunity,2014 is the first year of rapid development of fresh electricity business,fresh agricultural products has become the fourth largest online selling products.Aquatic products,aquaculture,processing,logistics and other market play-ers are beginning to focus on network marketing,government and enterprises are in-tensifying efforts to promote the development of aquatic products,promote and im-plement the Internet aquatic products brand is to achieve the transformation of tradi-tional agriculture to modern agriculture The inevitable trend and effective means are one of the important ways to strengthen the market competitiveness and enhance the farmers' own income,which brings the most dynamic growth point and breakthrough point to revitalize the agriculture and the rural economy.Overall,although the devel-opment of e-commerce market compared to a decade ago has made great progress,but the development of China's Internet brand is still in the initial stage,the basis of weak,especially fresh aquatic products,logistics and transportation products Fresh,packaged after-sales have more stringent requirements.With the guidance of national policy to promote,as well as industry technology,resources,consumer ideas and oth-er positive factors,fresh aquatic electricity industry has accumulated more and more attention.In this paper,the aquatic crabs as an example,to four seasons crab brand to create an empirical,the Internet brand image design systematically.This paper first describes the impact of the Internet on brand building,pointing out that the Internet is not only a distribution center for information dissemination,but also become a new sales space and channels.And then analyzed the meaning and characteristics of the Internet brand,pointed out that the current Internet sales of local aquatic brand of several major categories:that is pure online sales of aquatic products brand,offline brand online derivative and dual channel common development of these three.And then on the local aquatic products online brand and line under the ad-vantages of brand comparison,and from three aspects described the online brand rela-tive to the advantages of offline brand,and then from four aspects of a detailed analy-sis of online local aquatic products brand The problems in the development process.And then from the brand market research and brand planning as a whole,the two plates on the Internet local aquatic products brand image of the construction process.Finally,the author makes a detailed empirical study on the development of the crab brand industry in Wuwei County,analyzes the background of the development of the crab industry and the development status of the crab brand electric industry,and ana-lyzes the shortcomings of the brand image design from the objective environment and design.In the basic part of the design,packaging design,web design,image promo-tion design several aspects to describe the Internet era of local aquatic product brand image how to innovate the design.The innovation of this paper lies mainly with the development trend of the Inter-net on the topic,compared with the traditional brand image design joined the web de-sign and image design module,in the specific brand image design process,the use of the form of labels Will be associated with the inanimate areas and crabs related to some historical allusions,cultural traditions,regional characteristics into,as elemental graphics applied to the brand image of the application design,mainly want to high-light the origin of the characteristics of inaction crabs,from this point of view,to Dif-ferent from other crab brand visual image.Through this paper,the innovative design of the brand image of local aquatic products in the Internet age can supplement the shortcomings of the current research on this issue,and provide some reference for theconstruction of brand image for the other local specialty aquatic products.