Study On The Integration Path Of "Internet+culture Industry" And The Countermeasures Of The Government In Baotou

The cultural industry as a rising industry has broad prospects for development,especially the rapid development of the Internet,continue to broaden the financing channels,business enterprise vigorous development,increasing the income of urban and rural residents,realistic conditions of educational and cultural entertainment expenditure increasing,the Internet for the rapid development of cultural industry brings opportunity and challenge in 2015."The Internet+" in the first year,"Chinese inventory 2015" annual words announced,"the Internet+" the year domestic word "Interbet+" has been put forward with the visible 2015 report of the government is increasingly emphasized by people,become a hot industry.Baotou City,as the development of heavy industry city,mainly rely on steel,aluminum,rare earth,economic development,equipment manufacturing and other sectors in the country to vigorously promote the production capacity,inventory ",the implementation of supply side reforms will be Baotou’s future economic restructuring of an important starting point.Baotou City Tourism is rich in resources,rich cultural heritage.The economic transformation of the cultural industry as a starting point,as the supply side structural reform,has great potential for development.Based on the related theories of cultural industry,the competition theory of Michael Potter,the characteristics of the times in institutional economics and Internet Dependence Theory as the foundation,take the literature method,inductive method,empirical analysis and other research methods,from the city of Baotou at the macro environment,cultural resources,environment,location factors,economic basis.Analysis of the development of cultural industry in Baotou city the advantages and disadvantages of environmental problems.From the current Baotou city cultural industry to increase the value of the completion of the development of cultural industry,cultural industry and industry,business unit staff,several aspects of culture and entertainment spending per capita education situation,analysis of the current Baotou culture industry development present situation,has discussed the Baotou culture industry existing cultural industry intensivedegree is low,financing difficulties the cultural industry,the brand effect is not prominent,has not formed a top-down cultural industry chain,reform the mechanism of cultural innovation system to promote,thus put forward the"Baotou City Internet+ culture industry development path is to build the cultural industry integration,platform,cultural industry capital raising,cultural industry innovation construction,integration the cultural industry line,the development of cultural industry chain,cross-border development of Internet+ culture industry.The government provides the fusion path security policy as a starting point,proposed to create a relaxed space,boost the rapid development of the Internet+culture industry;strengthen the "top Internet+culture industry design,accelerate system innovation;strengthen the protection of intellectual property rights,create a healthy Internet+ culture industry development environment;strengthen the technical research and development and talent reserves,improve the ability of technological innovation the expansion of cultural consumption;five policy measures to stimulate the development of cultural industry,to promote the rapid development of the" Internet+ culture industry".