An Analysis Of Scientific Documentaries' Communication

In recent years,successive Chinese public scientific literacy survey data showed:Science documentary not only an important part of China's effective universal science,and called the main force in contemporary Chinese Science Communication.Science documentary based on the scientific spirit as the background,scientific methods and scientific perspective reveals the content,scientific,entertaining,story,professional,commercial audience loved a documentary type,it has a real,vivid,strong infection spread fast and wide coverage characteristics,through traditional television and new media communication channels two advantages,which greatly promoted the Chinese public understanding of science,support and participation of the public is able to enhance the China Science the highest scientific means to spread knowledge,technical skills and scientific literacy efficiency.However,domestic science documentaries have long not been widely Chinese public's favorite.One reason is that a considerable part of the Chinese public the main choice of news and entertainment,but refused to scientific documentaries,this situation is also circumstantial evidence behind the overall scientific literacy of Chinese citizens.The second reason is the only ratings in the year,domestic science documentaries either quality or Coverage program,and are unable to British BBC,the US Discovery Channel,National Geographic Channel and other international media giants making science documentaries to compete,in order to meet the public's favorite science documentaries practical needs,the major domestic science documentary aired broadcast audience response platform,widely influence of science documentaries,mainly the introduction of tablets.Survival status of domestic scientific documentaries embarrassing,not only is the result of market choice,it is the domestic science communication science documentaries deficits reflect the reality.American Discovery Channel is the world's largest and most successful documentary production and entertainment provider,has many successful experiences in the use of science documentaries global science communication.To this end,this article from the perspective of science communication,analysis Discovery Channel its market position in mature idea,capital investment,user experience and brand management and other aspects,combing their dissemination of scientific knowledge,scientific method,scientific spirit,scientific thinking aspects unique and a leading place,and summarizes its scientific dissemination of results to maximize those models and experiences can be replicated and expansion.China put forward the strategy of science and education,public scientific literacy of China made an urgent practical requirements.China to build strategic objective to achieve a comprehensive well-off society,the key nodes also need to improve the overall scientific literacy of citizens.And improve the public's scientific literacy,means of communication and dissemination of science depends on efficient,reliable and efficient.In this regard the level of natural science documentaries with strong domestic science communication is not only the absence of property,but long way to go.Learn and apply science Discovery Channel documentary successful experience of science communication,contribute to strengthening the scientific field of science communication in China Documentary influence,and will directly contribute to improving public scientific literacy in China.