Study On The Phenomenon And Prospect Of Network Big Movie

Network big movie refers to the film built which is without violating the relevant national policies, laws and regulations, whose themes can meet the demand of the mainstream audience, production level is relatively high, content and structure is relatively complete,last time is more than 1 hour, and which is mainly played in the mobile and PC.With the increase of the number of Chinese Internet users, network big movie is developing rapidly, and it has become an important part of kinds of video sites.Youku, Baidu, Sohu,IQiyi have all established network big movie column, and IQiyi' on demand result is significant.Now, movie's player platform has transferred from traditional cinemas to the Internet, and the way to watch movies form by the previous ticket to pay on demand.Compared with traditional Chinese movie industry, network big movie is still in its preliminary stage of development, and has bigger inner growth potential.According to statistics, the percentage of watching network big movies by mobile is the highest.Of kinds of commonly used mobile end system(such as IOS, android, blackberry and symbian, etc.), the utilization rate of android is the highest.With the further development of the Internet era, the market space of network big movies will be great.But in this case, the network big movie is still faced with the bottleneck of thin margins.Although its production costs in gradually to increase,its real profits are less than five percent.Although network big movie is facing a rare development opportunity, if you want it to become unique and innovative, the producers must pay close attention to the title, posters and the first six minutes. That be conspicuous on the three elements will be the key of network big movie to achieve success and realize paying on demand.This article is divided into five chapters. The first chapter is the introduction which introduces the selected topic's background and significance, literature review, research status and research methods, etc.The second chapter is the basic condition of network big movie which expounds the background of network big movie, definition, the development course and characteristics, and compares the similar concepts.The third chapter analyses the network big movie industry chain by taking iQIYI as an example, which mainly expounds from the aspects of the financing, channels and distribution, etc.The fourth chapter is the audience analysis of network big movie, which analyzes audience's structure and hobby according to the questionnaire feedback information.The fifth chapter analyses the development trend of the network big movie, its advantages and disadvantages, and put forward feasible development strategy on this basis, and put forward some suggestions about the outlook for network big movie, serving as a reference to the research on the industry related issues.