Research On The System Of The Rural Public Cultural Services In Xi'an City In The Process Of Urbanization

The eighteen party Chinese proposed to go "new urbanization" development way, not only is our country speeds up the realization of socialist modernization, maintain the healthy development of the economy, the key way to solve the problems of agriculture, it is imperative to promote the progress of social civilization. The purpose of new urbanization is not only to raise the level of material life, but also to enjoy the high level of spiritual civilization as well as urban residents, to achieve all the people to share the fruits of modern civilization. The construction of public cultural service system reflects the cultural services of public welfare, equality, convenience, basic principle, is the main way to eliminate the gap between urban and rural culture and realize the cultural rights of farmers, thus enhance the level of the construction of public cultural service system in rural areas has become an important part of the construction of new urbanization. Xi'an in recent years, with the free and open public cultural facilities as an opportunity to the basic cultural needs of rural residents protection as the goal, the full implementation of grass-roots cultural construction, cultural Huimin engineering information resources sharing, the construction of rural library, rural film screenings, the protection of intangible cultural heritage, thousands of drama performances Huimin culture, enrich the the farmers' spiritual and cultural life, improve the ability and level of public cultural services, the construction of public cultural service system in rural areas has made great progress. But with the Xi'an city urbanization rate continues to improve, the rural public culture service showed different changes:the cultural subject (left behind the growth of families and cultural people, cultural content driven) change (regression development traditional art form and emerging cultural industry and the cultural atmosphere (change) change with the enthusiasm of the masses of rural customs blowout). These changes make the Xi'an rural public cultural service system exposed some problems:one is the supply and demand of rural public cultural services do not match, mainly reflected in the structure of supply and demand, the supply of asymmetric single product; two is the development of public cultural services in rural regions is not balanced; the three is the lack of service objects of rural public cultural service system; the four is the rural public cultural service personnel, funding, management and evaluation of security measures are not perfect. To solve these problems, we must adhere to the people-oriented concept of scientific development, adhere to the overall development of economy and culture, adhere to the characteristics of small towns as the center and adhere to the basic and distinctive features and concept, strengthen the construction of rural public cultural service system personnel, establish scientific and reasonable public cultural service management and evaluation system, strengthen the rural public cultural investment and expand investment channels and the innovation of the service content and mode, so as to play the Xi'an culture, so that the farmers become the real beneficiaries in the development of urbanization.