Research On Innovative Brand Design Of Jingdezhen Ceramic Tea Set In The New Century

Since twenty-first Century, the rapid development of China's social economy has a profound impact on the contemporary transformation and innovation design of traditional technology. As the technology center of the ceramics in Jingdezhen also inevitable is a re creation of traditional ceramic objects, whether it is as technical aspects of the firing process, or as a form of visual aesthetic level, or used as aspects of the functional elements, a broad and in-depth innovation and development. More important is that in the modern business model to the brand building and the depth of the network sales model intervention, the traditional workshop style, personalized ceramic appliance production paradigm had to change and innovation.This paper focuses on the design of ceramic tea sets, theory basis for analysis, combined with economics, ceramic technology, brand design and dissemination of contemporary Jingdezhen ceramic tea brand innovation product type, style, marketing mode, brand image and sums up, comprehensive utilization of historical documents, the Internet information and the actual operation of the brand of tea practical experience systematically on the origin, Jingdezhen ceramic tea innovation brand growth process of carding, operation management characteristics, discusses the Jingdezhen ceramic tea brand style and the formation of various types of innovative technology and market achievements, analyzes the development of Jingdezhen ceramic tea brand innovation insufficiency, and puts forward the innovation of Jingdezhen ceramic tea brand development direction.Firstly of Jingdezhen existing ceramic technology types are summarized, combined with the existing ceramic tea brand innovation of comprehensive practical investigation, Seiko Recai, new literati, new kilns, Japanese tea and influence of western contemporary art of all kinds of styles and schools are put forward. On this basis, in order to design science theory research methods of various styles of production craft, decorative techniques and form constitute, aesthetic elements and other aspects of analysis, by way of example demonstration, and the argument of contemporary Jingdezhen ceramic tea brand innovation classification rationality. In addition, combined with the current brand planning and brand image design of the research results, the existing tea brand product modelling, style, function, mode of transmission was evaluated and the existing innovative ceramic tea set in the criticism of formalism and utilitarianism. Suggestions in product design and brand planning and development direction, pays more attention to popular consumer behavior research, all aspects of the depth of the traditional process reengineering, visual aesthetic and function using the combination of integrated brand system establishment of new logic.