A Research On Brand Image Design Of The Story Of Ceramic From The Humanistic Perspective

In the Internet age,with the rapid development of network economy,product homogeneity becomes more and more serious,and the consumers find more difficult in recognizing and memorizing products,so,effective brand image design can highlight the personalized features of products to solve the problem of homogeneity.Service industry aims at people and with people oriented.Design,as a special service industry,serves users wi th technique and originality,and humanistic care and storytelling are always emphasized as edge tool in modern design.In the field of graphic design,it becomes more and more important to exert the concept of humanistic care into the brand image design.Designers should pay attention to the role of human factors in the process of brand design creation,consciously blending the humanistic care concept into the design works to highlight design works' artistic tension and influence.Design works,through visual design language,make a work full of emotion,affect people with emotion,and arouse people to pursue beauty.Good design works not only has the basic function of information transmission,but also can bring the audience emotional appeal and satisfaction.The storytelling and humanistic characteristics of Brand Im age can better connect designers with consumers,highlighting the positive emotional experience,thereby highlight its advantages over many other similar products,enhance the users' awareness and loyalty to the brand,and extend the life cycle of the brand as well.Around the theme of brand image design of h and-made ceramic jewelry from the humanistic perspective,this paper firstly collect,sort,and analyze the data about the development and artistic features of hand-made ceramic jewelry,thus more deeply understand the particular goods of hand-made ceramic jewelry.Secondly,analyze the importance of the concept of humanistic care in brand image design and how to carry out accurately brand positioning and prospecting of these niche products of hand-made ceramic jewelry.Finally,my graduation creation takes the original brand manufacture of the Story of Ceramic as the object,analyze how to embody the humanistic care in brand image design,explore the social significance and value of blending humanistic care concept in brand design.Based on more than one-year practical experience in operating and publicizing the hand-made ceramic jewelry shop of the Story of Ceramic founded by myself,I start to creatively design VI visual recognition system of brand image,setting product positioning on the special manufacturing process and hand-made temperature traits of the ceramic jewelry,and focusing on the brand's storytelling and humanity.The creatively design shall take into consideration consumers' interest,appreciation,identity and affection in the jewelry and The Story of Ceramic aims to delivery those affection and responsibility to consumers through the brand image.The article mainly discusses the importance and significance of blending the idea of humanistic care into brand image design,and how to use the feelings to build relationship between the niche brand products and consumers in the new situation,so as to expand the depth and breadth the brand to some extent.At present,there are not many researches on brand image design of hand-made ceramic jewelry from the humanistic perspective in the domestic academic circles,lacking of real exploratory academic achievements about brand image design.This paper is to carry out a tentative exploration taking the brand image design of hand-made ceramic jewelry as an exa mple to enrich the existing theory of brand d esign and promotion,trying to devote in promoting the spreading and development of the n iche hand-made brand.