Research On The Emotional Design Of MUJI Based On Consumption Psychology

Emotional design based on consumer psychology has become one of the trends in modern design.There are many practical problems in the development of modern design.The appearance of these problems reveals that modern design should not only be satisfied with the use of functions and visual perceptions of people.Instead,it should adopt a human-oriented design concept to convey certain emotional expressions and design experiences to consumers.MUJI is a world famous department store brands,at the beginning of its founding,for all kinds of products,packaging and brand development,visual and other kinds of design is very attention,especially in the most user experience won the love of consumers.Under the influence of emotional design,the design of MUJI has not only created a successful brand image,but also embodied a distinctive symbol of emotional transmission,which makes MUJI become an hot object for many art designers or brands to research and emulate.This article starts with the development background of emotional design and consumer psychology,and analyzes in detail the emotional design of consumer psychology based on the psychology of consumption.It uses consumer psychology and emotional design as specific research objects to explore emotions.This article is to explore the specific role that the emotion design has played in consumer psychology and bring some inspiration to the current brand design by studying it.This paper analyzes the design performance and brand concept of MUJI product design in guiding consumer value consumption concept,spiritual content and appeal.Secondly,on the characteristics of simplicity,creativity,etc.embodied in MUJI design work,specific expositions and researches were carried out.Various types of design works of MUJI have been analyzed in detail at different levels,and the designers were emotionally designed.It can play a role in reference and reference.Based on the three major viewpoints on the design level put forward by Donald Arthur Norman,the famous American design theorist in the book“Emotional Design”,the concrete analysis and extension from the aspects of instinct,behavior,and reflection are carried out.In theory,the specific research content of emotional needs and emotional design was discussed,and statistical data demonstration was conducted.According to the data feedback and calculations,the diversity of emotional needs is derived,and it is expressed in different populations,ages,needs,and social backgrounds.Based on this theory,the possibility and diversity of emotional factors in design are demonstrated.The feedback of statistical data affirms the importance of emotional design for future design,and data analysis of emotional needs and emotional design has important reference significance for designers.