Regional Culture Resources By Liaoning Tourism Brand Design Research

Rich product resources,has a long history of culture,in the long river of time these non-renewable,do not copy the cultural elements on construction of liaoning tourism brand laid a solid foundation.But in the process of now liaoning tourism brand development,the majority of tourists audience demand become the development direction of liaoning tourism brand,also became the main bottleneck for the development of liaoning tourism sustainable development.Liaoning cultural resources in the present,mining,development of tourism industry in liaoning,to create a tourism brand,with the regional uniqueness will become an important task of liaoning tourism.Under the guidance of this theory,the liaoning province tourism bureau has made the positive exploration and practice,put forward the "le tour liaoning" tourism brand concept,as a major propaganda slogan.This is a innovation of liaoning tourism image,but the regional culture is not a slogan can completely represent,to shape a complete,has the characteristics of regional culture tourism brand,will have to be according to the unique geographical environment and historical and cultural background in liaoning to dig deeper into the cultural resources of liaoning province,fundamentally understand people’s travel demand and standard.Design need to be able to highlight the characteristics of regional tourism brand at the same time,also has other projects lack of cultural connotation of regional culture resources as the leading,tourism brand design will be more rich,give people a memorable trip.Travel is the one way to choose,people heart to relax by liaoning panjin red beach tourism brand set up the characteristics of liaoning regional tourism city,full of liaoning tourism brand image of the whole,from city to city in liaoning tourism brand influence each other,foil each other,establish competitive tourism brand image according to the regional culture,and put forward for the development of the regional culture tourism brand marketing strategy.From the "food,clothing,shelter,the line" makes the liaoning regional tourism brand image,let visitors know liaoning,liaoning through tourism,fall in love with liaoning,realize "swim in liaoning,worthwhile" inner meaning of the slogan.Liaoning regional cultural tourism brand promotion should also rely on "liaoning" enthusiastic,honest and hospitable humanistic amorous feelings,let the visitors to the liaoning feel heart to heart,feelingeven feeling the warmth of the family.Liaoning tourism brand image,through a variety of angles,multiple levels of promotion and application of three-dimensional form more extensive information,so as to enhance the domestic and foreign tourists of liaoning tourism brand cognition,liaoning regional cultural tourism brand set will arouse more people of liaoning regional history and culture,the study of the natural scenery,cultural relics and other desires,this will be the significance of liaoning tourism brand set up.