Symbolization And Change Of Intangible Cultural Heritage Under The Festival Economy

Since the first batch of National Intangible Cultural Heritage List was published in 2006,the work of protect the intangible cultural heritage was given great importance by country.The aim is to carry forward Chinese traditional culture original,but the present situation is the local society utilize it to develop economy.Wei Fang kite as one of the national intangible cultural heritage,in the collusion of local government,market economy and mass tourism hold the grand Wei Fang International Kite Festival.Without doubt,this festival is great benefit to local society.But at the same time,it also make the traditional kite changed.As a result,the traditional cultural heritage will be symbolization,carry forward traditional cultural heritage become problem.Now I want to ask,whether sacrifice the traditional cultural heritage to develop economy is right?Under this circumstances,the sustainable development of the traditional cultural heritage is a huge challenge for us.