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Chinese(He Fei)Intangible Cultural Heritage Park VI Designing

Posted on:2018-04-26Degree:MasterType:Thesis
Country:ChinaCandidate:J XiaFull Text:PDF
GTID:2335330512989724Subject:Arts
Abstract/Summary:PDF Full Text Request
How to shapeVI design,now has become the decisive role of all walks of life to show their own advantages,especially for the non-mobility of China(Hefei)intangible cultural heritage park,VI image shape is particularly important.China(Hefei)Intangible cultural heritage park is the most traditional local cultural museum left in China.The landscape architecture of the park is very unique in China's traditional charm,but also has the traditional characteristics of Huizhou architecture,but China(Hefei)Intangible cultural heritage park is not a unified image,in the park can not find the cultural characteristics associated with the region,people do not have a sense of belonging,and did not form a whole.Intangible cultural heritage park has immobile and unacceptable characteristics,then people from what way to understand it and know it.It must rely on the image of the tourist area to spread,by shaping China(Hefei)non-material Cultural heritage park to convey the image of the public to the tourist attractions of the essential spirit and content,and accepted and recognized by the public,and the formation of a rapidly cognitive values,but also in the invisible to attract some potential tourists to come to consumption.Thus,VI image design for a want to continue to develop the development of China(Hefei)intangible cultural heritage park is indispensable.In order to make China(Hefei)intangible cultural heritage park ?design research can be carried out smoothly,and how to protect the traditional culture on the basis of the park to improve the ? corporate image design and form their own unified brand characteristics,so I collected in the early Related domestic and international intangible cultural heritage park information,through the integration of their ?design advantages.Also went to China(Hefei)intangible cultural heritage park for field visits,in the direct field life experience,contact and watch it.And its construction,sculpture,paper cutting and traditional entertainment activities in-depth understanding,looking for design elements of the logo.Brand image design is the most transmission and appeal,for want to spread their own business to the community some of the information and the need to show the public a variety of projects,is the most direct way to promote a way.China(Hefei)intangible cultural heritage park VI image design is the scenic area comprehensive management of cultural symbols to identify a performance,China(Hefei)intangible cultural heritage park unique folk customs,historical and cultural heritage and various scenic spots are Form a part of the brand image design.In the current digital information age,abandon the old concept,and actively explore the development needs of this era to adapt to China(Hefei)intangible cultural heritage park,to make it more valuable recycling,more research.(Hefei)Intangible Cultural Heritage Park ?image design style,which is the development of the new China(Hefei)intangible cultural heritage park VI design style,and this is the The main research direction of the subject.
Keywords/Search Tags:brand image, public perception, concept of element, traditional culture, aesthetic functions
PDF Full Text Request
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