Study On The Application Of Design And Decoration Design From Marks VI Yuntianzhuangshi

Nowadays,the development of Chinese society is advancing by leaps and bounds,especially the material civilization has been developed rapidly,but at the same time,the development of material civilization in China is very high.Mark as the core field of graphic design is an important part of the enterprise and the visual image recognition system,with more people on the aesthetic pursuit and the increasingly fierce market competition,the rapid development of computer technology and the media,the design of corporate visual image recognition system is to develop a deeper level,the corporate image in the first sign customer contact window for the road of brand,brand and customer is an invisible bridge.Position logo image in the enterprise communication is irreplaceable,and requires more forms of communication sign can also have appeared more forms,sign form symbol is derived in such a space environment in the form of.The traditional form of a single sign,boring,a brand for a long time to develop the use of fixed signs for the time being will let the public visual fatigue.Multi-sign is the result of the continuous improvement and development,breakthrough and innovation.It can be more effective to help enterprises to build brand communication brand,the design of multi-sign in the era of logo design.In the research method of multi morphological mark,through the analysis of the current domestic and foreign literature and morphological mark case,fusion design,art,psychology,marketing and other multi-disciplinary research methods,from the three party,mass market and technical analysis the reasons for the development of multi form brand logo the image,from the morphological signs of dual challenges to enterprises and designers,and combining with the formal theory,multi morphological markers provide a basis for the development of the corporate image in the.This paper studies the theory of the development of multi-sign design,including: the law of diversity and unity,Gestalt theory.Combinedwith the specific design cases at home and abroad outstanding from the design practice point of view,many morphological markers and the manifestation,the conclusion mainly includes 1 elements,unified arrangement,variety 2,local unified,morphological diversity,form 3 unified,4 local unity in diversity and characters,manifestations.Because of the diversity and diversity of the multi-form logo,not every type of enterprise can be applied,so the brand also needs to choose according to their own project positioning.As a kind of design form which has not been widely used and popularized,there are still a wide space for the development of multi-sign design.With the innovation of the designer,the design forms can continue to expand,so as to better respond to environmental changes and more industry type;with the public understanding and acceptance of the design and application of the promotion,will also continue to expand the scale.From various aspects,the multi morphological signs have very strong vitality and development prospects.To decorate the sky "as an example based on the study of brand image multi form logo design case,verify the possibility of application of morphological mark design method.I hope this can provide a reference for the future development of the brand image design and the design of multi-sign.